Rave reviews for the iPad's e-reader are quite promising for book publishers. Now a whole slew of gadget-owners who might not have bought a dedicated eReader like the Kindle, could be the new market for eReader apps and eBooks.
The iBookstore has negotiated a different kind of eBook deal with publishers than Amazon or Barnes & Noble. Publishers can choose between a number of fixed prices, though it seems Apple will set a ceiling for how much publishers can charge. Apple will take a fixed 30 percent of each sale, giving publishers higher margins than they've gotten from Amazon and the like.