Electronic Arts' latest video game—Tiger Woods PGA Tour 11—may be scooped up by an uncommon group of buyers, said EA President Peter Moore.
Moore said two million rounds have been played since the game went open beta in January, and 800,000 unique visitors have played in the last month alone.
The visitors are mostly men in their 40s, he said. Ninety percent of the people who played on open beta were golfers who don't typically buy video games.
“We’re seeing strong interest based on pre-sales,” Moore told CNBC.
Speaking of Tiger and his recent sex scandal, Moore said EA has “been supportive.” He added that Woods’ first tee shot on Thursday at the Masters in Augusta may become “the most watched golf shot for many years.”
The video game is expected to ship to the Microsoft Xbox 360, Sony PlayStation 3 and Nintendo Wii consoles as well as the Apple iPhone in June.