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Set The Record Straight: Domino’s CEO

Monday, 12 Apr 2010 | 5:41 PM ET

It appears that the truth really will set you free. After Domino’s ran ads admitting its pizza was pretty bad, stock action has been pretty good.

Haven’t seen the ads?

They’re pretty candid. First introduced in January the campaign is pegged to the fact Domino's pizza - how shall we say it -- wasn't in the running to win any awards for culinary excellence.

“Worst excuse for pizza I ever had,” a company executive says grimly, quoting a customer’s comment in one spot. “Totally devoid of flavor.” “Domino’s pizza crust to me is like cardboard,” says a woman in a clip taken from a focus group.

But Domino's has also promised to improve taste and according to CEO Patrick Doyle they've succeeded in a big way. "People love the new pizza. The consumer response has been all that we'd hoped for."

What else did Doyle tells the Fast Money desk. Watch the video and find out now!

Set the Record Straight
A check on the sales since Domino's Pizza's new campaign, with Patrick Doyle, Domino's Pizza CEO.





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Trader disclosure: On Apr 12, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Grasso Owns (AAPL), (C), (BAC), (WMT), (T), (LPX); Karabell Owns (FCX); Karabell Owns (AAPL) ; Jon Najarian Owns (PALM) options; Jon Najarian Owns (CAR) options; Adami Owns (INTC), (GS), (AGU), (MSFT), (NUE), (BTU), (C); Terranova Owns (HES), (TER), (AXP), (MOS), (APA), (YHOO); Terranova Is Short (LCC); Pete Najarian Owns (AA) Call Spread ; Pete Najarian Owns (BAC) Calls; Pete Najarian Owns (C) Calls; Najarian Owns (DD) Call Spread ; Najarian Owns (DOW) Call Spread; Najarian Owns (LVS) Call Spread; Najarian Owns (MRVL); Najarian Owns (PCX) & Short (PCX) Calls; Najarian Owns (STX) Call Spread; Najarian Owns (TSO) Calls; Najarian Owns (YUM) Call Spread; Najarian Owns (YHOO) Call Spread; Finerman's Firm Is Short (IJR), (MDY), (SPY), (IWM); Finerman's Firm Is Long S&P Puts; Finerman Owns (AAPL); Finerman's Firm Owns (BAC), (BAC) Leap; Finerman Owns (BAC), (JPM); Finerman's Firm Owns (TJX), (BBY), (JPM), (AEO), (IBB)

Other Relevant Disclosures:
Credit Suisse Does and seek to do business with companies covered in its research reports (JPM)
Stuart Frankel & It's Partners Own (LPX)
Stuart Frankel & It's Partners Own (SDS)


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