With almost 6 billion people living in the developing and emerging world, the opportunity for expansion look very promising for consumer goods giant Unilever .
Its top brands – Dove, Sunsilk, Ben & Jerry’s, Surf and Cif – are household names in most countries, while its products are sold in more than 170 countries worldwide.
For Unilever, emerging markets already account for 50% of its revenues.
Manvinder Singh Banga is the company’s President of Food, Home & Personal Care.
In an interview with Closing Bell, Banga explained that because Unilever’s products “are all about everyday living,” emerging markets represent huge opportunity for the company.