MLB Teams Up With Disney
By: Darren Rovell
CNBC Sports Business Reporter
Major League Baseball has forged a new licensing deal with Disney, which first will result in team branded Mickey Mouse figurines hitting retail this week.
Source: Major League Baseball
Mickey Mouse figurines
The deal was thought up as a result of the league’s All-Star Game, which will take place in Anaheim this July. The Angels, of course, used to be owned by Disney .
The 7 ½-inch figurines cost $24.99. But for those that love baseball and Mickey, there’s the three-foot versions that will sell for $600.
To garner attention, Major League Baseball will set up 36 seven-foot statues around Southern California. Some of those will be sold, but the teams have the first option to buy them for their parks.
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Major League Baseball has forged a new licensing deal with Disney, which first will result in team branded Mickey Mouse figurines hitting retail this week. The deal was thought up as a result of the league’s All-Star Game, which will take place in Anaheim this July. The Angels, of course, used to be owned by Disney.
