On convincing the public to side with the NFL over the players in the labor negotiations: “I think we have proven that we know how to manage our business. What we’re trying to do is manage our business appropriately and the economics of football and professional sports have changed for us. It requires a tremendous amount of investment to build these stadiums. Just across the river in New York, we’re building a stadium for $1.7 billion in private money. The two teams have to pay that down. They have to pay down that debt. The extraordinary amount of debt that is created to grow revenues, of which players get 60 percent. So what we have to do is get a better economic system that will allow us to continue to invest in the game, grow the game and players will benefit from that. That’s what we’re trying to do by sitting at the negotiating table and figuring out a new structure.”
On satisfying the fan who wants the TV experience at the game: “It’s important to remember what our customers want, what our fans want. I’m very supportive of making the experience in the stadium more exciting. That goes with everything from making it more accessible to having better facilities to making it safer. When you come to a stadium, you feel safe with your family and make it a positive experience. Technology is going to play a huge role for us because as you point out, it’s very attractive to sit at home in with your high definition screen. We now have to make sure that experience in the stadium has similar capabilities and we’ve seen that with our new stadium in Dallas with the Cowboys that has a huge scoreboard that has made a different experience for our fans. These devices are going to be critical because when we come to the stadiums and our fans come to the stadiums, we want to make sure they have content, whether it’s video or other types of content that makes the experience more exciting for them.”
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