CNBC to Revamp Morning Programming Line-up in Asia Pacific
Singapore, 26 April, 2010 – CNBC, First in Business Worldwide, is revamping its morning programming line-up in Asia Pacific. The new schedule will be launched to coincide with the unveiling of CNBC’s new studio at the Singapore Exchange (SGX) in June 2010.
"Our new programming grid strengthens our core product by leveraging our move to the Singapore Exchange and capitalizing on our world-class resources in Hong Kong and Australia," said John Casey, Vice President of News and Programming, CNBC Asia Pacific. "This new schedule brings together the best talent in the region and gives our audience the right information at the right time from the right place."
CNBC’s new power-packed morning line-up will include:
Squawk Box Asia - With a new start time and a new look, this dynamic three-hour program will be hosted from the SGX headquarters by Martin Soong and Karen Tso with Bernie Lo joining from Hong Kong.
The Call - A new one-hour program where Bernie Lo and Karen Tso help viewers make the right call for their business and their investments.
Cash Flow from Australia - A newly formatted two-hour program anchored from Australia by Oriel Morrison.
Capital Connection - A one-hour program broadcast simultaneously from Asia, Europe and the Middle East with Chloe Cho hosting from Singapore.
Straight Talk with Bernie Lo - A new, half-hour, weekly talk show promising candid and provocative insight from the biggest newsmakers of this region and beyond.
This is the latest in a series of strategic moves made by CNBC Asia Pacific. These include the launch of a new 24-hour Korean language network in Korea (SBS-CNBC), the recent recruitment of Bernie Lo in Hong Kong, and the investment in a new studio at the Singapore Exchange.
"These programming changes, combined with our recent investments in Korea, Hong Kong and Singapore, demonstrate CNBC’s continued commitment to our viewers, partners and advertisers," said Satpal Brainch, President and Managing Director, CNBC Asia Pacific.
More details on the new programming line-up will be announced in June 2010.
About CNBC Asia Pacific
CNBC, First in Business Worldwide, provides fast, accurate, actionable and unbiased business news and analysis to over 350 millions households worldwide.
CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G telecommunication platforms throughout various markets.
For more information, please visit us at http://asia.cnbc.com