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Great Idea Or Another Google Misstep?

Wednesday, 5 May 2010 | 5:34 PM ET

Tech investors are chattering about the latest from Google and whether it’s the next chapter in the company’s business plan.

According to a published report, Google plans to start selling digital books this summer through a new service called Google Editions.

Analysts have long expected Google to enter the space and compete with Amazon and Apple. However, unlike its rivals, Google will allow users to buy books from a broad range of sites using many different devices.

What makes this development so intriguing is that the company already provides a service called Google Book Search; that allows users to search and preview millions of books from libraries and publishers worldwide.

With Google Editions, users could buy a digital copy of a book they discover through the search service, the report said.

Google Editions could launch as early as late June.

What does the Street think?

The tech analyst we spoke with is less than excited. “This is going to the Google graveyard and it’s a crowded place,” says BGC analyst Colin Gillis. And he brought along a list of other failed initiatives. It follows:

Tomorrow's Headlines
A check on the trades to watch out for tomorrow, with Colin Gillis, BGC Financial senior technology analyst.

Forgotten Google Products
Nexus One
Google Buzz
Google Wave
Google Answers
Lively
Google Catalogs
goog-411
Google Checkout
Google Friend Connect
Source: Collin Gillis, BGC Partners

Google Editions is another example of Google making a splash on the headline but the actual product seems a little thin, concludes Gillis.


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Trader disclosure: On May 5, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Terranova Owns (C) May Calls; Terranova Owns (PFE), (SWN), (XCO), (TER); Terranova Is Long Gold June 2010 Futures; Terranova Is Short (CMA); Finerman's Firm Is Short (IYR), (IJR), (MDY), (SPY); Finerman's Firm Is Long S&P Puts; Finerman Owns (AAPL); Finerman's Firm Owns (AEO), (AEO) Calls; Finerman's Firm Owns (BAC), (BAC) Calls; Finerman Owns (BAC), (BAC) Preferred; Finerman's Firm Owns (BP) Calls; Finerman Owns (GOOG); Finerman Owns (GS) Calls; Finerman's Firm Owns (IBM); Finerman's Firm And Finerman Own (RIG), (RIG) Calls; Finerman Owns (WFC) Preferred; Najarian Owns (C) Calls; Najarian Owns (CLF) Call Spread; Najarian Owns (LPX) Call Spread; Najarian Owns (MS); Najarian Owns (PFE); Najarian Owns (YHOO) Call Spread; Kelly Owns (FXE) Puts; Kelly Owns (FXB) Puts; Levy Owns (GS)

For Joe Terranova:
Terranova Works For (VRTS)
Terranova Is Chief Market Strategist Of Virtus Investment Partners, Ltd.
Virtus Investment Partners Owns More Than 1% Of (AMKR)
Virtus Investment Partners Owns More Than 1% Of (IGE)
Virtus Investment Partners Owns More Than 1% Of (DBV)
Virtus Investment Partners Owns More Than 1% Of (XLB)
Virtus Investment Partners Owns More Than 1% Of (XLV)
Virtus Investment Partners Owns More Than 1% Of (XLP)
Virtus Investment Partners Owns More Than 1% Of (XLY)
Virtus Investment Partners Owns More Than 1% Of (XLI)
Virtus Investment Partners Owns More Than 1% Of (XLU)
Virtus Investment Partners Owns More Than 1% Of (DRYS)

For Brian Kelly
Kanundrum Capital Is Long U.S. Dollars
Kanundrum Capital Owns (TLT)
Kanundrum Capital Is Long (GLD)
Kanundrum Captial Owns (GFI)
Kanundrum Capital Is Long (AUY)
Kanundrum Capital Is Long (GFI)
Kanundrum Capital Is Short Euro
Kanundrum Capital Is Short Yen
Kanundrum Capital Is Short Pound
Kanundrum Capital Is Short Franc
Kanundrum Capital Is Short (USO)
Kanundrum Capital Is Short (RSX)
Kanundrum Capital Is Short (FXI)
Kanundrum Capital Is Short (DE)
Kanundrum Capital Is Short (NUE)
Kanundrum Capital Is Short (SU)
Kanundrum Capital Is Short (EXPE)
Kanundrum Capital Is Short (XOM)
Kanundrum Capital Is Short (HES)
Kanundrum Captial Is Short (CLF)
Kanundrum Captial Is Short (TSL)
Kanundrum Captial Is Short (HBC)
Kanundrum Captial Is Short (BCS)
Kanundrum Captial Is Short (DB)
Kanundrum Captial Is Short (NUE)
Kanundrum Captial Is Short (IBM)

For Anthony Scaramucci:
Scaramucci Owns (AAPL), Skybridge Owns (AAPL)
Scaramucci Owns (BAC), Skybridge Owns (BAC)
Scaramucci Owns (C), Skybridge Owns (C)
Scaramucci Owns (GOOG), Skybridge Owns (GOOG)
Scaramucci Owns (GS), Skybridge Owns (GS)
Scaramucci Owns (JPM), Skybridge Owns (JPM)
Scaramucci Is Long U.S. Dollar, Skybridge Is Long U.S. Dollar

For Hilary Kramer
A&G Capital Owns (PMI)
A&G Capital Owns (MTG)
A&G Capital Owns (XCO)
A&G Capital Owns (GS)
A&G Capital Owns (MS)
A&G Capital Owns (QQQQ)
Hilary Kramer Is A Client Of Goldman Sachs

For Jared Levy
Peak6 Investments Is Long And Has An Options Position In (GS)
Peak6 Investments Is Long And Has An Options Position In (JPM)
Peak6 Investments Is Long And Has An Options Position In (C)
Peak6 Investments Is Long And Has An Options Position In (BAC)
Peak6 Investments Is Long And Has An Options Position In (WFC)
Peak6 Investments Is Long And Has An Options Position In (AA)
Peak6 Investments Is Long And Has An Options Position In (USO)
Peak6 Investments Is Long And Has An Options Position In (OIH)
Peak6 Investments Is Long And Has An Options Position In (COP)
Peak6 Investments Is Long And Has An Options Position In (PMI)
Peak6 Investments Is Long And Has An Options Position In (BP)
Peak6 Investments Is Long And Has An Options Position In (AAPL)
Peak6 Investments Is Short And Has An Options Position In (MS)
Peak6 Investments Is Short And Has An Options Position In (XLF)
Peak6 Investments Is Short And Has An Options Position In (FCX)
Peak6 Investments Is Short And Has An Options Position In (SPY)
Peak6 Investments Is Short And Has An Options Position In (QQQQ)
Peak6 Investments Is Short And Has An Options Position In (XOM)
Peak6 Investments Is Short And Has An Options Position In (CVX)
Peak6 Investments Is Short And Has An Options Position In (MTG)
Peak6 Investments Is Short And Has An Options Position In (RDN)
Peak6 Investments Is Short And Has An Options Position In (RIG)

For Mike Khouw
Cantor Firtzgerald & Co. Is A Market Maker In (CLF)

For Stephen Weiss
Weiss Owns (HD), (MWA), (BP), (MRK), (HBAN), (NMM), (FRO), (WCBO)


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