What was Apple's first sales slogan?
The first Apple computer, the Apple I, went on sale in May 1976. Hand-built by engineer Steve Wozniak, it sold for $666.66 in advertisements that encouraged the consumer to "Byte into an Apple," which was described as "the first cheap microcomputer system with display screen port and 8 kilobytes of RAM on one single PC board."
SOURCE: Apple Company | Operating-System.org