- JPMorgan Sells Good Assets to Offset 'London Whale'
- Glitches Halt New Goldman Trade Platform
- Greece Pours $22.6 Billion Into Its Four Biggest Banks
- Funds Cut Exposure to Euro Zone Banks
- US Markets Will Be Watching Europe—And Jobs Report
- As Irish Head to Polls, ‘No’ Voices Get Louder
- Emerging Markets to Test Lehman Lows on 'Grexit'
- Spain's Debt Costs Near Danger Level: Is Bailout Next?
- Samsung Galaxy S3 Gets Head Start on iPhone
MOST SHARED
- U.S. Winds Down Longer Benefits for the Unemployed
- Emerging Market Stocks to Test Lehman Lows on 'Grexit'
- Europe Markets Seen Edging Higher; Investors Watch Spain
- Shell Puts Alberta Oil Sands Project on the Block
- Funds Cut Exposure to Euro Zone Banks
- Greece to Leave Euro Zone on June 18: Wealth Manager
- Egyptians Torch Shafiq HQ as Vote Triggers Violence
- Fire Kills 19, Mostly children, in Upscale Qatar Mall
- Greece Pours $22.6 Billion Into Four Biggest Banks
- European Firms Plan for Greek Unrest and Euro Exit
MOST POPULAR
HOT ON FACEBOOK
Next 'Big Thing' on McDonald's Menu?
Text Size 
"Squawk Box" Co-Anchor
 |
AP |
The world's largest fast food chain is super-sizing its breakfast business, but some customers may be surprised at what McDonald's is trying to stir up in the morning: oatmeal.
The company is testing oatmeal in about 600 stores in the Northeast. If the test goes well, McDonald's may roll out oatmeal to more than 13,000 restaurants nationwide.
While it may be a newcomer at the Golden Arches, a number of other fast food chains already serve oatmeal, including Starbucks [SBUX
Loading...
()
], Au Bon Pain and Jamba Juice [JMBA
Loading...
()
].
 |
Starbucks, in particular, has seen great success after adding oatmeal to its menu (it is sold all day long and is especially popular in winter months).
At McDonald's [MCD
Loading...
()
], breakfast foods generate about a quarter of total sales. However, given the higher-than-average margins, Barclay's Capital analyst Jeffrey Bernstein estimates breakfast accounts for 35 percent of McDonald's profit.
The restaurant first introduced breakfast in 1972, with the launch of the Egg McMuffin sandwich. Since then, it has expanded the menu with other versions of the McMuffin, along with the McGriddle and breakfast burritos.
More recently, McDonald's has made an expanded push into the coffee market, adding both hot and cold variations of the drink, along with a massive advertising campaign, targeting Starbucks and Dunkin Donuts.
On Thursday, May 13, Carl will report from McDonald's headquarters in Chicago; his reports will include a tasting of the new oatmeal inside the company's test kitchen during 'Power Lunch' between 12-2pm ET. Kelly Lin contributed to this story.
- Slideshow: Big Mac Back in the Day
- McDonald's By The Numbers
- Inside McDonald's Empire
- Quiz: Fast Food Frenzy
- Critical elections are scheduled for Greece in June. Here are some of the players and their roles.
- Our financial system is still not designed to meet the needs of poor families, says this author.
- Statistics show there aren’t many women billionaires compared to their male counterparts. Why?
- Click to see various forms of funding and what entrepreneurs have used to build successful companies.
- Here are some of the most expensive hotels in the world to book. And we mean expen$$ive.
- Always drink responsibly and when you do, try one of these more unusual and tasty drinks. Cheers!
Data is a real-time snapshot *Data is delayed at least 15 minutes
