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American Titans: McDonald's By the Numbers

Wednesday, 12 May 2010 | 4:04 PM ET

As part of our "American Titans" project, CNBC.com is taking an in-depth look at McDonald's.

McDonald's pioneered the fast-food concept and changed the way the world eats. Starting with a modest burger joint and a concept known as the "Speedy Service System," the company has grown to more than 32,000 restaurants in more than 100 countries. It serves an estimated 60 million customers each day.

American Titans - See Complete Coverage
American Titans - See Complete Coverage

Investors have developed quite an appetite for McDonald's. The market cap value of the company has increased over $31 billion since the year 2000, or about 70%.

Menu items introduced by the Golden Arches, and copied by competitors, include the Big Mac and Quarter Pounder, the Filet-O-Fish sandwich, Egg McMuffin, Chicken McNuggets, and Happy Meals for children. More recently, the company has broadened its choices by adding salads and coffee.

Over the years, it has used 23 different advertising slogans in the U.S., including the current "I'm Lovin' It" campaign.

What follows are some facts and figures about this "American Titan."

Stock Performance & Valuation

  • Close on May 10, 2010: $70.48
  • Median price target: $80 (Source: Thomson One)
  • All time intraday high: $71.84 on May 3, 2010
  • All time closing high: $71.52 on April 29, 2010
  • Dividend yield: 3.1%
  • P/E: 16.67
  • Price / Book: 5.20x
  • TEV / EBITDA (Latest Twelve Months): 10.04x

Percent Change

  • YTD: 13%
  • 1-Year: 30%
  • 3-Year: 39%
  • 5-Year: 136%
  • 10-Year: 85%
  • 20-Year: 761%


Revenues:

  • 2009 Revenue: $22.8 billion of which 57.8% was domestic
  • Latest Qtr: $5.6 billion (Q1 2010)
  • McDonald's beat revenue estimates for 4 of the past 8 quarters
  • Forecast 2010 Revenue: $23.9 billion
  • Revenue Growth (2009-10): 5%

Earnings:

  • 2009 EPS: $3.98
  • McDonald's beat annual EPS estimates for 4 of the past 5 years
  • Latest Qtr: $1.03 (Q1 2010)
  • Beat EPS estimates for 8 of the past 8 quarters
  • Forecast 2010 EPS: $4.521
  • EPS Growth (2009-10): 14%

Analysts' Recommendations:

  • Strong Buy: 6
  • Buy: 4
  • Hold: 6
  • Sell: 0
  • Underperform: 0

Three Highest Paid Executives

  • James A. Skinner
  • Vice Chairman and Chief Executive Officer of McDonald's Corp. since November 22, 2004
  • He is responsible for the Management of AMEA (Asia, Middle East, Africa) and Latin America of McDonald's Corp
  • He began his career with McDonald's in 1971 as a Restaurant Manager Trainee in Carpentersville IL.
  • Total Annual Compensation: $17.6M
  • Timothy J. Fenton
  • President of Asia Pacific, Middle East & Africa
  • Total Annual Compensation: $6.1M
  • Denis Hennequin
  • President of Europe Operations
  • Total Annual Compensation: $5.7M

Source:CNBC Analytics, Capital IQ and Thomson Reuters

Comments? Send them to bythenumbers@cnbc.com

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