Asian Demand Driving Our Business: Potash CEO

Wednesday, 19 May 2010 | 11:21 AM ET

The increase in consumer demand in Asia will keep the market for Potash’s products strong, CEO Bill Doyle told CNBC Wednesday.

Potash CEO on Fertilizer Market
Discussing recent improvements in the fertilizer market, with Bill Doyle, Potash president & CEO, and CNBC's Bob Pisani.

“China’s GDP (gross domestic product) is rising 9 percent this year and India’s up over 7 percent, so the markets for our products are very strong,” said Doyle, referring to the Canadian company’s line of fertilizer goods.

The migration of 150 million people in China to the cities has meant great business for Potash. “People in the cities consume four times as much meat as the rural areas and that means more grain and more fertilizer,” Doyle said.

Doyle views 2010 as a “transition” year for Potash and 2011 as “a growth year.”

“I think the world (economy) is recovering despite what you read in the headlines,” said Doyle.

Doyle thinks Potash is well-positioned because it is one of the largest fertilizer companies in the world. “The big key is, of all the food produced in the world, 40 to 60 percent comes from fertilizer,’ Doyle said.

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