- Spain's Debt Costs Near Danger Level: Is Bailout Next?
- China Rebalances Economy by Shifting Focus Inland
- US Markets Will Be Watching Europe—And Jobs Report
- India's Tumbling Rupee Roils Convertible Bond Market
- European Companies Plan for Greek Unrest and Euro Exit
- Japan's Marubeni Nears $5 Billion-Plus Gavilon Deal
- Public Pensions Faulted for Bets on Rosy Returns
- Greece to Leave Euro Zone on June 18: Wealth Manager
- Italy 2-Year Borrowing Costs at Peak Since December
MOST SHARED
- China Rebalances Economy by Shifting Focus Inland
- Japan Retail Sales Rise as Consumer Sentiment Improves
- Greece Pours $22.6 Billion Into Four Biggest Banks
- Greece to Leave Euro Zone on June 18: Wealth Manager
- Spain's Borrowing Costs Near Danger Level: Bailout Next?
- Are Investors Running Out of Safe Havens to Put Money?
- European Firms Plan for Greek Unrest and Euro Exit
- India's Tumbling Rupee Triggers Convertible Bond Turmoil
- Asian Stocks Decline on Spanish Debt Woes
- Euro Wobbles Near 2-Year Low After Spanish Yields Rise
MOST POPULAR
HOT ON FACEBOOK
Yahoo-Nokia Deal Targets Emerging Markets
Text Size 
The partnership announced Monday between Yahoo and Nokia will give Yahoo greater access to those “new to the net” and the vast pool of cell-phone users in emerging world, Yahoo CEO Carol Bartz told CNBC Monday.
 |
CNBC.com Yahoo CEO, Carol Bartz |
In short: Nokia [NOK
Loading...
()
] will integrate its Ovi maps across all Yahoo [YHOO
Loading...
()
] properties and Yahoo will the provider for Nokia’s Ovi mail and Ovi chat.
“First, the application that people normally use when they come to the Internet through mobile is chat, because that’s how they can start communicating and get used to the Internet,” said Bartz.
“It [the partnership with Nokia] really takes a technical burden off of us and gives us access to a lot of people.”
The first of the companies’ combined services will roll out by the end of this year and it will be completely integrated by mid-2011. Bartz declined to discuss the partnership's financials.
Both companies are powerhouses in their own right. More people use Yahoo mail than either Gmail, Google’s [GOOG
Loading...
()
] email system, or that of Microsoft's [MSFT
Loading...
()
] Hotmail.com. Nokia is the undisputed leader in the mass market cell-phone arena: Last year the telecommunications giant, which started in Finland, sold 430 million handsets.
Nokia’s CEO and president, Olli-Pekka Kallasvuo, noted that the deal was important for Nokia in that “we get greater scale, stronger web presence and this is an acknowledgement that Nokia is a force on the Web in addition to being a force in mobile.”
Nokia has spent some $54 billion in the last years on R&D and acquisitions to help it break into the high-end telecommunications field and to capture some of the market share held by Apple in the United States. He said the new partnership with Yahoo is helpful in broadening his company's reach.
He declined to discuss Nokia's lawsuit against Apple [YHOO
Loading...
()
] in which Nokia claims Apple's infringement on its patents and intellectual property.
- Slideshow: America's Riskiest Cities for Cyber Crime
- Cramer's Best Stocks in the Tech Sector
- Tech Check With Jim Goldman
Data is a real-time snapshot *Data is delayed at least 15 minutes
