Call To The Floor: Google

Just how effective is Google at helping other companies generate sales? It’s ad search tool may have aided businesses to the tune of $54 billion.

Business owners across the nation cited huge benefits to using Google search advertising during a press conference in Washington.

For example, CEO Michael Hackley said his company, ShoppersChoice.com, had grown from a small brick-and-mortar store to a company that generates about $26 million in sales largely because of Google.

And there are many, many similar stories.

The assessment is that we drove $54 billion in economic value in North America last year, explains Eileen Naughton, Google Americas Media Sales And Operations Director on Fast Money, with advertisers seeing returns of $8 for every $1 spent.

Sounds impressive.


What's the trade?

I find the valuation in Google compelling, says Karen Finerman.

*What else you know about Google's ad tools? Watch the video now and check out our entire interview with Eileen Naughton, Google Americas Media Sales And Operations Director.

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TRADER DISCLOSURE: ON JUNE 1, 2010, THE FOLLOWING STOCKS AND COMMODITIES MENTIONED OR INTENDED TO BE MENTIONED ON CNBC’S FAST MONEY WERE OWNED BY THE FAST MONEY TRADERS; SEYMOUR OWNS (AAPL), (BAC), (INTC), (MSFT); SCARAMUCCI OWNS (BAC), (C), (GS), (MSFT); SCARAMUCCI OWNS THE U.S. DOLLAR; FINERMAN'S FIRM OWNS (PM); FINERMAN OWNS (AAPL); FINERMAN’S FIRM OWNS (BAC) AND CALLS; FINERMAN’S FIRM (BAC) AND CALLS; FINERMAN OWNS (GOOG); FINERMAN OWNS (GS) CALLS; FINERMAN’S FIRM OWNS (HPQ); FINERMAN OWNS (HPQ); FINERMAN OWNS (IBM); FINERMAN’S FIRM OWNS (IBM; FINERMAN OWNS (JPM); FINERMAN’S FIRM OWNS (JPM) CALLS; FINERMAN OWNS (KFT); FINERMAN OWNS (RIG) OPTIONS; FINERMAN’S FIRM OWNS (RIG) OPTIONS; FINERMAN IS SHORT (IJR); FINERMAN IS SHORT (MDY); FINERMAN IS SHORT (IWM); FINERMAN OWNS S&P 500 PUT; TERRANOVA OWNS (SWN), (GLD), (IPSU), (RSX), (PFE), (TER), (APA), (AXP), (BMO), (BBY), (DIS), (XCO), (AAPL), (CVS), (IPI), (TEVA), (FXB); KELLY OWNS (FXE) CALLS; KELLY OWNS (IBM) CALLS; KELLY OWNS (STD) CALLS; GRASSO OWNS (ABK), (BP), (BAP), (BGP), (C), (DYN), (JPM), (LPX), (NDAQ)

FOR ANTHONY SCARAMUCCI
SKYBRIDGE CAPITAL OWNS (BAC)
SKYBRIDGE CAPITAL OWNS (C)
SKYBRIDGE CAPITAL OWNS (GS)
SKYBRIDGE CAPITAL OWNS (MSFT)
SKYBRIDGE CAPITAL LONG THE U.S. DOLLAR
SCARAMUCCI OWNS (HPQ), SKYBRIDGE OWNS (HPQ)

FOR JOE TERRANOVA
TERRANOVA WORKS FOR (VRTS)
TERRANOVA IS CHIEF MARKET STRATEGIST OF VIRTUS INVESTMENT PARTNERS, LTD.
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (AMKR)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (IGE)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (DBV)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (XLB)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (XLV)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (XLP)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (XLY)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (XLI)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (XLU)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (DRYS)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (ALK)
VIRTUS INVESTMENT PARTNERS OWNS MORE THAN 1% OF (XLK)

FOR BRIAN KELLY
KANUNDRUM CAPITAL IS LONG THE U.S. DOLLAR
KANUNDRUM CAPITAL OWNS (GLD)
KANUNDRUM CAPITAL OWNS (AUY)
KANUNDRUM CAPITAL OWNS (GFI)
KANUNDRUM CAPITAL OWNS (IBM)
KANUNDRUM CAPITAL OWNS (FCX)
KANUNDRUM CAPITAL OWNS (CLF)
KANUNDRUM CAPITAL OWNS (TLT)
KANUNDRUM CAPITAL OWNS (STD)
KANUNDRUM CAPITAL IS SHORT THE EURO
KANUNDRUM CAPITAL IS SHORT THE YEN
KANUNDRUM CAPITAL IS SHORT THE SWISS FRANC
KANUNDRUM CAPITAL IS SHORT (EXPE)
KANUNDRUM CAPITAL IS SHORT (SU)
KANUNDRUM CAPITAL IS SHORT (IOC)
KANUNDRUM CAPITAL IS SHORT (XLI)

FOR STEVE GRASSO
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (AMR)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (BAX)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (CUBA)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (DHR)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (DYN)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (GERN)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (HSPO)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (MERC)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (NWS.A)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (NYX)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (PDE)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (PFE)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (PRST)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (RDC)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (SYMC)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (TLM)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (TRV)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (XRX)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (SDS)
STUART FRANKEL & CO. INC. AND ITS PARTNERS OWN (TBT)
STUART FRANKEL & CO. INC. AND ITS PARTNERS ARE SHORT (QQQQ)

FOR NIAMH ALEXANDER
KEEFE BRUYETTE & WOODS MAKES A MARKET IN (NDAQ)

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