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Can Steve Jobs Get You To Use An iPhone At Work?

Tuesday, 8 Jun 2010 | 5:43 PM ET

Sure everybody loves their Apple iPhones, but largely for personal use. Know anybody who would give up their BlackBerry for work?

We don’t.

Whether it’s the interface, all the dropped calls, how easily they break or some other issue, by and large professionals have shunned using the iPhone for, well... professional purposes.

Take a look at the numbers

Professional Mobile Device Usage
Blackberry: 86%
iPhone: 19%
Goog Android: 2%
MSFT Mobile: 5%
*Note: respondents allowed to choose more than one

Mobile Device Provided/Permitted by Organization
Blackberry: 95%
iPhone: 26%
Goog Android: 16%
MSFT Mobile: 14%
*Note: respondents allowed to choose more than one

But that’s hasn’t stopped Apple from wanting to take a bite out of the enterprise market. And with the new 4G iPhone Steve Jobs is hoping that the game has changed.

Apple & the Corporate Firewall
Can the new iPhone help Apple break the corporate firewall? Colin Gillis, of BGC Partners, and the Fast Money traders share their views.

Will the latest iPhone, with 100 new user features finally change the game?

For insights we turned to BGC analyst Colin Gillis.

We talked with IT managers across the nations and learned that the obstacle to enterprise was largely about security, he explains. The new operating system addresses that and makes Apple much more attractive to Corporate America.

Gillis has a ‘Buy' rating on Apple stock with a $350 price target (for enterprise potential as well as other factors.)

What's the trade?

If Gillis is right and business people embrace the iPhone, it can’t be good for RIM, muses Guy Adami .

What do you think? We want to know!






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Trader disclosure: On June 8, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Terranova owns (IPSU), (BX), (PFE), (FTO), (RSX), (TER), (AXP), (BMO), (BBY), (DIS), (XCO), (SWN), (AAPL), (IPI), (SU), (V), (TEVA), (FXB), (GLD); Adami owns (AGU), (MSFT), (C), (GS), (INTC), (NUE), (BTU); Finerman’s firm owns (AAPL); Finerman owns (BP) calls; Finerman Owns (RIG) calls; Finerman’s firm owns (RIG) calls; Finerman owns (MCD); Finerman owns (JPM) calls; Finerman owns (BAC) calls; Finerman’s firm owns (JPM); Finerman’s firm owns (BAC); Finerman’s firm owns (C); Finerman owns (HPQ); Finerman’s firm owns (HPQ); Finerman owns (GLW); Scaramucci owns (AAPL), (MCD), (JPM), (BAC), (C), (WFC), (GOOG); Kelly owns (GS) puts; Kelly owns (SPY) puts: Jon Najarian owns and has sold calls against (MCD); Jon Najarian owns and has sold calls against (JPM); Jon Najarian owns and has sold calls against (BAC); Jon Najarian owns and has sold calls against (C); Jon Najarian owns and has sold calls against (WFC); Jon Najarian owns and has sold calls against (USB); Jon Najarian owns and has sold calls against (AAPL)l Jon Najarian owns and has sold calls against (GS)

For Joe Terranova
Terranova works for (VRTS)
Terranova is chief market strategist of virtus investment partners, ltd.
Virtus investment partners owns more than 1% of (AMKR)
Virtus investment partners owns more than 1% of (IGE)
Virtus investment partners owns more than 1% of (DBV)
Virtus investment partners owns more than 1% of (XLB)
Virtus investment partners owns more than 1% of (XLV)
Virtus investment partners owns more than 1% of (XLP)
Virtus investment partners owns more than 1% of (XLY)
Virtus investment partners owns more than 1% of (XLI)
Virtus investment partners owns more than 1% of (XLU)
Virtus investment partners owns more than 1% of (DRYS)

For Anthony Scaramucci:
Skybridge Capital owns (AAPL)
Skybridge Capital owns (MCD)
Skybridge Capital owns (JPM)
Skybridge Capital owns (BAC)
Skybridge Capital owns (C)
Skybridge Capital owns (WFC)
Skybridge Capital owns (GOOG)

Brian Kelly
Kanundrum Capital is short(AMZN)
Kanundrum Capital is short(RCL)
Kanundrum Capital is short(XLY)
Kanundrum Capital is short(AFL)
Kanundrum Capital is short(CME)
Kanundrum Capital is short(EWI)
Kanundrum Capital is short(EWO)
Kanundrum Capital is short(GS)
Kanundrum Capital is short(HIG)
Kanundrum Capital is short(XLF)
Kanundrum Capital is short(FCX)
Kanundrum Capital is short(XLB)
Kanundrum Capital is short the Euro
Kanundrum Capital is short the Pound
Kanundrum Capital is short the Swiss Franc
Kanundrum Capital owns (GLD)
Kanundrum Capital owns (GDX)
Kanundrum Capital owns (GDXJ)
Kanundrum Capital owns (AUY)
Kanundrum Capital owns (GFI)
Kanundrum Capital owns (TLT)
Kanundrum Capital owns U.S. dollars

For Chris Caso
Susquehanna makes a market in (BRCM)
Susquehanna makes a market in (INTC)
Susquehanna makes a market in (MCHP)
Susquehanna makes a market in (NVDA)
Susquehanna Financial and/or its affiliates beneficially own 1% or more of (MCHP)

Matt Simmons
***No Disclosures***

David Threlkeld
***No Disclosures***

Colin Gillis
***No Disclosures***

Scott Nations
***No Disclosures***


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