Father-son duo Wayne and Rich Fried are proffering a product that they claim repels water and encapsulates oil.
They think it's ideal for the cleanup of the BP Gulf of Mexico oil spill.
The Frieds' product, Sealsand, looks like ordinary beach sand and is called the hydrophobic sand solution on the company's website. (Watch how it works in the video demonstration below.)
"The great thing about Sealsand," said Rich, "is [that] it will constantly eat away at the oil. It's not taken away by wave action or diluted."
Wayne traveled to the gulf region recently, hoping to meet with BP and government officials. "I went to make some money," he said, "but what I saw there was just unbelievable."