Father-son duo Wayne and Rich Fried are proffering a product that they claim repels water and encapsulates oil.
They think it's ideal for the cleanup of the BP Gulf of Mexico oil spill.
The Frieds' product, Sealsand, looks like ordinary beach sand and is called the hydrophobic sand solution on the company's website. (Watch how it works in the video demonstration below.)
"The great thing about Sealsand," said Rich, "is [that] it will constantly eat away at the oil. It's not taken away by wave action or diluted."
Wayne traveled to the gulf region recently, hoping to meet with BP and government officials. "I went to make some money," he said, "but what I saw there was just unbelievable."
He encountered dead wildlife, oily beaches and local officials who don't allow the press and others access to the damage. "It's very frustrating."
Sealsand sinks to the bottom, as it is working, and its micro-organisms digest the oil.
Once the product has done the job, it reverts to sand, meaning there's no need for pickup or disposal of the product afterward. Over time, Sealsand's by-products actually provide food for plants.
The product is treated with a nontoxic, naturally occurring, food-grade additive. According to the Frieds, Sealsand is inert and harmless when touched, ingested or immersed in water.
Sealsand is already in use at construction sites in Israel and Europe.
If you think Sealsand could be effective, take our poll below and vote for the best solution to the gulf oil spill. The winner of the poll will be revealed today on CNBC's "Power Lunch" at 1pm ET.