Microsoft's Project Natal has been rebranded "Kinect" and what a technology this is.
The company unveiled the motion and voice controlled game play system, and showed a revamped Xbox 360 console. The new technology won't be available until Nov. 4, but the new console is available as of today.
Launching with 15 new titles, Kinect is the industry's biggest launch ever.
And the hype is worth it.
Very, very cool.
We caught up with Microsoft's Senior VP Don Mattrick and talked about everything from this new console to the upheaval in his Microsoft division to the new competition from Apple in gaming.
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