Global management consulting firm A.T. Kearney takes an annual look at which emerging markets are ripe for retail expansion. Their study looks at 30 emerging countries and grades them on a number of factors including an assessment of country risk, population size, and wealth as well as its current retail saturation.
Several countries entered the ranking for the first time as more isolated markets became attractive because they help shelter retailers from the swings in global economies brought on by the recession. While retailers continue to focus on larger emerging markets such as Brazil, India and China, smaller nations such as Kuwait, Uruguay, Albania and Macedonia may offer attractive opportunities for international expansion, according to A.T. Kearney's research.
"Given the volatility of global economies, it almost is not even a choice for retailers, it is a need," said Deepa Neary, a retail industry consultant at A.T. Kearny.
Click ahead to see which countries are the most attractive to retailers.
By Christina Cheddar-Berk
Posted 21 June 2010