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10. Russia

Ranking last year: 2
Population: 139,390,205 (July 2010 est.)
GDP per capita: $15,100 (2009 est.)

Although Russia took a steep dive in the rankings, the country is Europe's largest consumer market, and disposable incomes continue to rise, boosting the size of its middle class. The country's lower ranking in 2010 reflects, in part, slower GDP and retail growth rates.

Pictured: Fountain and stairs in Okhotny Ryad shopping centre, Moscow, Russia

Photo: Jonathan Smith | Lonely Planet Images | Getty Images