CNBC Enters into Collaboration with China Central Television (CCTV)
Beijing, 24 June 2010 – CNBC, First in Business Worldwide, has entered into a collaboration with CCTV. As part of this collaboration, CNBC will provide international capital market analyses and financial news updates into CCTV’s Business Channel (CCTV2) program, Global Connection Show.
The CNBC market updates will be anchored out of CNBC’s Asia headquarters in Singapore as well as CCTV’s headquarters in Beijing. The segment will include weekly updates from CNBC’s bureaus around Asia Pacific and will be broadcast in English with Chinese subtitles to 400 million households across China.
"These daily market updates will provide all viewers across China access to the fast, accurate, actionable and unbiased information, data and analysis that has made CNBC first in business worldwide," said Satpal Brainch, President and Managing Director, CNBC in Asia Pacific. "We are excited about this collaboration with CCTV. It not only enhances CNBC’s presence in China and extends our reach into another 400 million homes, but reinforces our long standing strategy of being available to viewers and users whenever and wherever possible."
CCTV is the national TV network of the People’s Republic of China. CCTV’s Business Channel broadcasts in the People’s Republic of China on a free-to air basis covering domestic and international financial news, foreign exchange markets, securities and futures markets and other economic stories.
Guo Zhenxi, Director-General, CCTV Business Channel said, "Asia Pacific is now the engine of the world's economic growth. As such, CCTV is pleased to join forces with CNBC, to further promote the advancement of international business and world economic development."
About CNBC Asia Pacific
CNBC, First in Business Worldwide, provides fast, accurate, actionable and unbiased business news and analysis to 390 millions households worldwide. CNBC in Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G telecommunication platforms throughout various markets.
For more information, please visit us at http://asia.cnbc.com