The company's main product is an interactive whiteboard—more than 1.5 million have been installed worldwide.
The units can cost as much as $10,000 and are mainly used in classrooms. They are also found in corporate boardrooms and locker rooms of professional sports teams, for instance.
The expectation is that at least 35 million shares will be sold at a range of $16 to $18. If you include the potential over-allotment, it could raise more than $730 million.
The question is: Can the retail investor get in?
"A retail investor can get involved but, I would say, let the stock trade for 6 to 8 weeks, let it develop a new price pattern or a base," said Scott Redler, chief strategic officer for T3live.com.
"Let the buyers and sellers equal out from the deal from the syndicate. When you see the price start to accelerate through a viable pivot point you get involved. Let the company actually prove itself."
Redler says Tesla's recent IPO is a perfect example of the dangers of trying to invest when not involved with the initial offering.
"Look at Tesla Motors, which was supposed to be the best IPO and most anticipated. It opened at $18 to $19, and it ran to $31 in two days," said Redler. "Three days later it was back at 18. You need to be very careful about how the stock acts in the first few days.
"If you are looking to be involved and you need to be involved in the first few days, make sure you have a stop-loss, because those that buy and chase the excitement of a new issue sometimes get in trouble holding the bag."