Editor's Note: This was a live post from Apple's headquarters in Cupertino, CA, where CEO Steve Jobs and his lead engineers addressed concerns and complaints regarding the company's newest smartphone the iPhone4.
2:28 PM/ET: "I wish could've done this in the first 48 hours for you, but then you wouldn't have had so much to write about," Jobs says.
...and with that, the lights dim, the smooth jazz returns.
Well, that concludes our time with Steve Jobs... and the company's definitive responseto the frenzy surrounding the fourth-generation iPhone.
A departure from the theater for which we know Apple? Not even slightly.
Accountability and regret? In doses, mixed with a good amount of the multimedia-infused confidence and seemingly reason-based rhetoric that are par for the course when it comes to Apple-taculars.
Frankly, it was a balance well toed... and not sure how much better Jobs and the company could've performed.
Until the next time...
2:25 PM/ET: Good news for our international friends: the free bumper (or bumper refund offer) extends across the globe.
2:17 PM/ET: ...and for any investors looking for a clue as to the impact on the bottomline, Tim Cook teases ahead to the company's after-the-bell earningsthis coming Tuesday in which it will release quarterly results and updated guidance.
Make sure to tune in to the Closing Bellfor all the earnings news: Antenna-related or otherwise.
2:15 PM/ET: If anyone suspects Apple will change its messaging in the wake of the (Jobs-coined) "Antennagate," well... they won't.
It's clear that the company stands behind the product, as is, and Jobs alludes to the sales numbers thus far: their more immediate problem—meeting the demand.
2:07 PM/ET: Ooh. Quick hiccup with Jobs' microphone. Wonder if he touched it in the wrong place???
(I know. That was easy)
2:06 PM/ET: Put on the spot!!
Does anyone on stage use a bumper on their iPhone4? The three men promptly pull out a trio of phones... not a case to be seen.
Jobs follows that he's thrilled by the performance of his personal device.
2:05 PM/ET: In reference to the company's silence over the iPhone4 problems, the answer is due diligence, Jobs says.
He adds, Apple wanted to get to the heart of the problem before it spoke about the diagnosis. (Wait, didn't we see a press release already on the signal bar formula??)
...and when a company gets really successful, people want to tear it down. Google , Jobs notes, is a great company... but people unfairly attack it.
1:53 PM/ET: When pressed on whether the company has to decide between form and substance in its products - which is a bigger priority - Jobs points to the retina display in the iPhone: beautiful and top-of-the-line.
On another note, he follows that one of the learning processes for the company as a smartphone industry leader and more acutely in these 22 days of scrutiny is the importance of educating users on how smartphones work (or, apparently, in this case, don't work).
"Maybe everybody thought we were perfect... we are not perfect. We're just a band of people working our asses off to surprise and delight our customers. But we're human and we make mistakes."
1:46 PM/ET: About the Bloomberg articlethat alleges an engineer brought the antenna flaws to Jobs well in advance.