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The Drive-Thru Trade

Call it a "Drive-Thru" trade, as both McDonald'sand Ford are set to report quarterly earnings Friday.

McDonald's

McDonald's is a global growth story, says Pete Najarian of optionMONSTER.com, citing successes in Asia and Europe with the Dollar Menu and McCafe. He expects the Oak Brook, Ill.-based company to have continued strength.

Karen Finerman of Metropolitan Capital Advisors agrees with Najarian, but took some off the table Thursday because of the bounce-back. She thinks the earnings will be good, but says the question is, "Are they good enough?"

The strategy with the McDonald's, says Guy Adami of Drakon Capital, is to wait for earnings and let it sell-off. Then, buy it because it tends to subsequently makes new highs. He thinks that could happen again thanks to sharp management from CEO James Skinner and reasonable valuations.

Ford

Shifting gears, Adami says Ford is "doing everything right."

He thinks CEO Alan Mulally has been doing a great job by paying down debt and recommends taking a long position. Tim Seymour of EmergingMoney.com thinks it's all about pricing power, where its Taurus sedan costs $6,000 more than it did last year.

"They way they're running their business allows for margin improvement," says Seymour. "These guys aren't giving it away anymore and they're in a position where they're in a strong position at least here."

Historically, Seymour says Ford has lagged in parts of the world where General Motors has been a leading brand, like China and Latin America. But he thinks the way Ford is now being run, they could quickly close the gap on the competition.

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Trader disclosure: On July 22, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Seymour owns (AAPL), (F), (MSFT) (NOK); Adami owns (AGU), (BTU), (NUE), (C), (GS), (INTC), (MSFT); Adami’s wife works at Merck; Finerman owns (AAPL); Finerman owns (C); Finerman owns (JPM); Finerman’s Firm owns (JPM); Finerman’s Firm owns (MCD); Finerman’s Firm owns (RIMM); Finerman’s Firm is short (IJR); Finerman’s Firm is short (MDY); Finerman’s Firm is short (SPY); Kelly owns (BP) puts; Kelly is short (GS); Pete Najarian owns (C) Calls; Pete Najarian owns (CNI); Pete Najarian owns (DD) Calls; Pete Najarian owns (MU) Call spread; Pete Najarian owns (RSH), short calls; Pete Najarian owns (SSCO); Pete Najarian owns (TCK); Pete Najarian owns (VLO)

For Brian Kelly
Accounts managed by Kanundrum Capital own (ELX)
Accounts managed by Kanundrum Capital own (QLGC)
Accounts managed by Kanundrum Capital own (BIG)
Accounts managed by Kanundrum Capital own (GME)
Accounts managed by Kanundrum Capital own (TLT)
Accounts managed by Kanundrum Capital own (NWL)
Accounts managed by Kanundrum Capital are short (GLD)
Accounts managed by Kanundrum Capital are short (EWO)
Accounts managed by Kanundrum Capital are short (EWI)
Accounts managed by Kanundrum Capital are short the Euro
Accounts managed by Kanundrum Capital are short the UK Pound
Accounts managed by Kanundrum Capital are short (JOE)
Accounts managed by Kanundrum Capital are short (IWM)

Dennis Gartman
Accounts managed by Gartman are short the Euro

Eric Jackson
Ironfire Capital Owns (MSFT)

Brian Stutland
***No Disclosures***

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