![]()
- Greece Austerity Deal Runs Into Trouble Once Again
- Housing Still Hurting Consumers, Economy: Bernanke
- Get Ready for $5 Gas This Year: Ex-Shell CEO
- Diamond Investing: Why It's Not for the Faint of Heart
- Obama Backs Down on Birth Control Plan
- Israel Likely to Bomb Iran This Year: Political Analyst
- The World's Best Beers
- Users of Citibank Bill-Pay App Charged Twice
- Rep. Bachus Faces Insider Trading Probe: Report
- The Real Reason Behind Bank of America’s Rally
- 5 Hedge Funds’ Top Stocks Soar After 2011 Rout
- This Valentine’s Day Love Is Served on a Silver Platter
- CEO to CEO: Our Roles Are Changing
- Clint Eastwood ‘Surprised’ by Reaction to Chrysler's ‘Halftime in America’ Ad
- Bulls Check In to Community Health
- Bank of America’s Worst-Case Scenario Gets More Real
- Tesla Unveils First SUV: Model X
- New York Fashion Week Hits the Runway as Colors Pop
MOST SHARED
- How to Date a Wall Street Man
- Europe Shares End Lower, Hit by New Greek Concerns
- Unions Launch Strike in Greece
- 5 Hedge Funds’ Top Stocks Soar After 2011 Rout
- Bill Murray's View on the Economy
- The World's Best Beers
- Steelers' Antonio Brown Spends Super Bowl Week with Twitter Fan Turned BFF
- Spent Keurig K-Cups Filling Up U.S. Landfills
- Greece Austerity Deal Runs Into Trouble Once Again
- Jobs You Can Do Forever
MOST POPULAR
HOT ON FACEBOOK
'Jersey Shore' Index Pops After Opening Bell
Senior Editor, CNBC.com
The New York Stock Exchange’s opening bell ceremony is probably one of the most widely viewed daily televised events in the world.
![]() |
AP MTV show "Jersey Shore" cast members (l-r): Mike "The Situation" Sorrentino, Jenni "J-Woww'" Farley, Nicole "Snooki" Polizzi and DJ Pauly D Delvecchio. |
Companies, foreign dignitaries and government officials use the opening bell to celebrate and call attention to important milestones.
Today, as you probably already know, visiting dignitaries from the Jersey Shore rang the opening bell. Officially, the excuse for this was that Viacom was honoring the start of the second season of the MTV reality television show this Thursday.
You might think that all the attention the opening bell gets would result in a significant boost to a company’s stock price.
Unfortunately, the academics tell us there is very little correlation between ringing the bell and share prices. It’s basically a non-event as far as individual stock prices are concerned.
But academics are boring and often wrong. They also tell us the market is so efficient that consistently profiting from trading individual stocks is all but impossible. This hasn’t stopped Wall Street from creating entire businesses built around the attempt to disprove efficient markets.
More importantly, the academics who did those studies probably never fist-pumped with JWoww, Snooki, The Situation or Pauli D.
The Village Voice decided to create a GTL index in honor of the Jersey Shore’s cast visit to the NYSE. (For strangers to the series: the characters describe going to the Gym, Tanning and doing Laundry as important parts of their daily lives.)
So how did the GTL Index do?
On a day when the S&P 500 and the Dow Jones Industrial Average closed more or less flat, the GTL stocks picked by the Observer outperformed the markets. In some cases dramatically. Let’s start with the G: the fitness product company Nautilus [NLS
Loading...
()
] is up 7.91 percent for the day.

John Carney
CNBC Senior Editor
Energizer [ENR
Loading...
()
], which makes popular tanning products, is up 9.9 percent.
Even the giant consumer products company Procter & Gamble [PG
Loading...
()
]—the makers of Tide detergent—outperformed, with a rise of 0.9 percent.
If you bought the GTL Index yesterday, in anticipation of the Jersey Shore hitting the NYSE, you had a very good day. Get out there and start fist pumping.
- Actor Clint Eastwood responds to critics over the Chrysler Super Bowl ad and all the controversy.
- Here’s a look at Westminster Kennel Club’s most successful breeds and how much they cost.
- When looking for that next career move, workers need to look at the differences between a start-up and a public firm.
- After enduring the recession, many Baby Boomers say money isn’t the most important thing they hope to leave to their kids.
- The ‘Fast Money’ traders weigh in on fashion related stocks from apparel to footwear to accessories and fragrances.
- Attention, online shoppers. The days of tax-free online shopping may be coming to an end in many states.













