Is Google readying another social networking push?
If so, it’s going to have a hard time unseating Facebook.
Dennis Knealeand I were just on air today with David Garrity of GVA Research, and the subject of Google’s prospects came up.
Garrity made the point that Google has more users than Facebook has members, and cited that as a reason why Facebook should be nervous. (Watch the segment here)
Here’s the problem with that: Converting search users into social networking members is tough, and we’ve already seen Google fail at it several times:
Orkut, the company’s major social networking effort, was modeled after Friendster, and fell flat. It failed to innovate quickly while Facebook came up with big ideas like the Wall and Facebook Platform. And it became something of a cult hit in far-flung locales like Brazil and India but never got traction here at home. That’s a far cry from the success Google has had in search.