People aren't spending as much money in Las Vegas.
They are spending more time at the pool.
Strange as it may sound, crowds are giving up the comforts of an air-conditioned casino to eat, drink and be sweaty in 110 degree heat.
The pool trend started seven years ago at the Hard Rock Hotel & Casino, which opened up its pool to the public on Sundays as a way to make a little cash on what's generally a slow day.
A party scene was born.
Pool revenues are growing in a down economy, and every property on the Strip is trying to make their pools "special".