So why go with Powers?
“We wanted to talk to the young male consumer in advertising our product Tubes,” said David Nichols, executive vice president of the brand. “So we thought, ‘Who is a person known for his unfiltered straight talk?’ And that’s Kenny.”
Nichols said that he wasn’t sure that that he could get the rights to use McBride’s character. But in the end, HBO and Ferrell’s company realized that, given the media buy for the advertising, it was a winning situation for all. The show's second season premieres on Sept. 26.
K-Swiss Tubes product came out last Spring, but this is the brand’s biggest advertising push. The product retails for $75. Over the past six months, shares of the brand are up 34 percent.
Questions? Comments? SportsBiz@cnbc.com