Rework" by Jason Fried and David Heinemeier Hansson is most definitely not like most of the business books you’ve read before.
I discovered this book earlier this year, but I so like its message I think it's worth sharing again.
This book is fun, inspiring and very easy to read – perfect for anyone on a plane, on a beach or stuck in a rut.
Their writing style is breezy and fun and they get straight to the point.
Here's an example:
Drug dealers get it right
Drug dealers are astute businesspeople. They know their product is so good they're willing to give a little away for free upfront. They know you'll be back for more - with money.
Emulate drug dealers. Make your product so good, so addictive, so "can't miss" that giving customers a small, free taste makes them come back with cash in hand.
With topic titles like ...
- Hire when it hurts
- Pass on great people
- Good enough is fine
- Ignore the details early on
- Mission statement impossible
… this book reignites in the reader that passion for getting the job done. No excuses-just get the job done.
"Don't hire for pleaure; hire to kill pain. Always ask yourself: What if we don't hire anyone?"
Seth Godin, author of ‘Tribes: We Need You to Lead Us’ and many other bestsellers simply says of 'Rework,' “Ignore this book at your own peril.”
I couldn’t have said it any better.
More on CNBC including:
- Read an Excerpt from 'Rework' Here
- Want to Get Ahead? Don't Focus On Your Career
- Get More Great Executive Ideas Here
- Visit the Author's Book Site