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Top Books: Rework

Thursday, 19 Aug 2010 | 11:50 AM ET

"

Rework" by Jason Fried and David Heinemeier Hansson is most definitely not like most of the business books you’ve read before.

I discovered this book earlier this year, but I so like its message I think it's worth sharing again.

This book is fun, inspiring and very easy to read – perfect for anyone on a plane, on a beach or stuck in a rut.

As I originally posted back in April, the authors offer real logical ideas that are instantly applicable helping you to “Rework” your way of thinking, rework your business plan, rework your life.

Their writing style is breezy and fun and they get straight to the point.

Here's an example:

Drug dealers get it right

Drug dealers are astute businesspeople. They know their product is so good they're willing to give a little away for free upfront. They know you'll be back for more - with money.

Emulate drug dealers. Make your product so good, so addictive, so "can't miss" that giving customers a small, free taste makes them come back with cash in hand.

With topic titles like ...

  • Hire when it hurts
  • Pass on great people
  • Good enough is fine
  • Ignore the details early on
  • Mission statement impossible

… this book reignites in the reader that passion for getting the job done. No excuses-just get the job done.

"Don't hire for pleaure; hire to kill pain. Always ask yourself: What if we don't hire anyone?" -Rework, Jason Fried & David Heinemeier Hansson

Seth Godin, author of ‘Tribes: We Need You to Lead Us’ and many other bestsellers simply says of 'Rework,' “Ignore this book at your own peril.”

I couldn’t have said it any better.

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Email me at bullishonbooks@cnbc.comAnd follow me on Twitter @BullishonBooks

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