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Options Action: Fortune Brands

Wednesday, 4 Aug 2010 | 5:53 PM ET

With shares up about 16% over the last month or so, how should you game Fortune Brands going forward?

When Fortune reported earnings in late July the company impressed the Street by raising its full year profit forecast. However they also said they may be facing headwinds in the second half, including higher costs.

How should you trade?

Mike Khouw of Cantor Fitzgerald suggests an options trade. He says, sell the Sep 45 puts @ 1.80 and buy the Sep 50 calls for .15

Learn more about this trade. Watch the video now!

The Frugal Consumer
Profiting from Fortune Brands, with Mike Khouw, Cantor Fitzgerald.




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Trader disclosure: On Aug 4, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Seymour owns (AAPL), (BAC), (BX), (GOOG), (INTC); Terranova owns (AMZN), (AKAM), (APA), (AGU), (ADBE), (BAX), (BBY), (BMO), (C), (COP), (CVS), (EMC), (FCX), (GOOG), (GS), (JNPR), (JOYG), (KOL), (KR), (MMM), (MOS), (MSFT), (PCP), (PEP), (PFE), (POT), (RIMM), (TER), (SKX), (SU), (UAUA), (WYNN), (XBI); Finerman owns (AAPL); Finerman's firm owns (ARM); Finerman's firm owns (LEA); Finerman & Finerman's firm owns (RIMM); Finerman's firm owns (WMT); Finerman's firm owns (DAN); Finerman's firm is short (IJR); Finerman's firm is short (MDY); Finerman's firm is short (SPY); Finerman's firm is short (IWM); Pete Najarian owns (C); Pete Najarian owns (CTRP); Pete Najarian owns (ALL); Pete Najarian owns (GS); Pete Najarian owns (MGM); Pete Najarian owns (PFE); Pete Najarian owns (RSH); Pete Najarian owns (ETFC)

For Joe Terranova
Terranova is chief market strategist of Virtus Investment Partners, LTD.
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For Barry Ritholtz
IntercontinentalExchange (ICE)
Borg Warner (BWA)
Sprint PCS (PCS)
Arch Coal (ACI)
Clean Energy Fuels (CLNE)
American Tower (AMT)
Riverbed Technology (RVBD)
UAL (UAUA)
Southwest (LUV)
Isilon Systems (ISLN)
Citigroup (C)

For Jeffrey Holford
Jefferies expects to receive or intends to seek paid investment banking assignments from Pfizer Inc. and Sanofi-Aventis SA within the next three months.

For Dennis Gartman
***No Disclosures***

For Rob Samuels
***No Disclosures***

For Mike Khouw
***No Disclosures***

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