Editor's note: This was a live blog from the Apple news conference where Steve Jobs unveiled a new TV device, new pricing and new upgrades for Apple products. You can read in chronological order from the bottom up.
2:19 PM/ET: Martin's still playing and Apple tells me it's over - I'm heading out to do a live shot for CNBC.
2:18 PM/ET: Martin is now playing the piano. "OK so far?" He asks. Cheers.
Funny that his daughter's name is, well, Apple.
2:16 PM/ET: He's playing Yellow.
Now it makes sense that Jobs showed Gwyneth Paltrow's artist page earlier... she is as you know, Martin's wife.
2:14 PM/ET: Jobs says that with music events, Apple always asks an artist to perform.
This is someone we love, Jobs says.
Wow. That's the biggest band Apple's ever had at one of these. Previous artists have included Norah Jones, John Legend, Randy Newman. Chris Martin, the lead singer, is here alone.
2:12 PM/ET: Now Jobs is summing up the announcements.
Apple TV will be available within four weeks.
2:11 PM/ET: How can Apple afford to sell it for so little?
No screen, which is a major cost — also no hard drive.