In the 2002-03 school season, Boise State made about $70,000 in gross royalties from merchandise. Last season, that number had jumped ten fold to more than $700,000 after big exposure from wins over Oklahoma in the 2007 Fiesta Bowl and over TCU in the 2010 version of the game.
After last night’s win against Virginia Tech in the season opener, the school — which at 113-17 has the best overall winning percentage in the nation — is expected to set licensing royalty records yet again.
Walk into the Lids store in Times Square in Manhattan and you’ll see two schools represented west of Ohio: USC and Boise State. The Boise State Bookstore now ships Bronco merchandise to all 50 states and annual sales have resulted in more than $1 million going back to fund scholarships. And more than 350 licensees now make Boise State products from Scentsy Plug-In Room Warmers to Snuggies to yes, even a Boise State Mr. Potato Head. Perhaps a sign of just how big Boise State has gotten? There are women’s replica jerseys. Nike doesn’t do that for every school.
The on-field success to the success at the stores is nothing short of remarkable. Boise State gear used to be an Idaho only staple. Not anymore. This year, Broncos gear will be in Dick’s Sporting Goods, Target, Old Navy, Walmart, Bed, Bath & Beyond, Costco, JC Penney, Kohls and Dillards across the country.