Media Money
- Facebook's COO Sheryl Sandberg to Harvard Grads: ‘Can You Click On an Ad or Two’
- NCTA Trends: Mobile video, Watch ESPN and TV Everywhere
- Discovery CEO David Zaslav on OWN, Global Growth & Netflix Impact
- National Cable Show: Cloud, Wifi, TV Everywhere Loom Large
- Facebook: Hacking All Night to an IPO
- Why Facebook Is Celebrating Its IPO With a Hackathon
- Inside Facebook's Money Machine
- Sheryl Sandberg: Facebook's Billion-Dollar Woman
- Diablo III Launch Breaks Records and Servers
- Privacy in Focus Ahead of Facebook IPO
RSS FEED
MOST SHARED
- Ackman: JCPenney Sales Have Hit 'Bottom'
- Home Prices Hit Lows, But 'We See Signs of Hope'
- Social Responsibility Builds Long-Term Success: Opinion
- Don't Buy Hon Hai Shares on Apple TV Rumors: Analyst
- Facebook Stock Falls Below $29 for First Time
- The Mass Migration of the Super-Rich
- Should Facebook Buy RIM?
- Advanced Manufacturing Could Spark Next Industrial Revolution
- PB&J, Mac & Cheese Step Out From Kids-Fare Shadow
- Greece to Leave Euro Zone on June 18: Wealth Manager
- PB&J, Mac & Cheese Step Out From Kids-Fare Shadow
- Ackman: JCPenney Sales Have Hit 'Bottom'
- Goldman Investment Shines Light on Solar Power
- Facebook Options Soar on First Day
- Home Prices Hit Lows, But 'We See Signs of Hope'
- Auto Sales to Really Take Off This Summer?
- JPMorgan Debacle Points to Regulatory Incompetence, Corruption
- Are You Ready for Facebook Options?
- Option Bulls Dig Into Ivanhoe Near Lows
- Spain to Go to Market to Fund Banks, Regions
- Home Prices Hit Fresh Lows, But 'We See Signs of Hope'
- Why June Could Be a Turning Point for Markets
- Why the Global Rich Keep Relocating
- Facebook Stock Falls Below $29 for First Time
- How Valuable Are Facebook's 900 Million Users?
- JPMorgan Sells Good Assets to Offset 'London Whale'
- Citigroup on Hiring Spree for Wealth-Management Unit
- Cramer's Top Dividend Plays
DreamWorks Animation's Katzenberg on 3D Growth
Text Size 
CNBC Correspondent
DreamWorks Animation [DWA
Loading...
()
] CEO Jeffrey Katzenberg is one of the biggest proponents of 3D in the business and I caught him for an exclusive interview at the 3D Entertainment Summit before his keynote address.
Four years ago he committed his studio to produce all its films in 3D, at considerable cost; now he says the bet has entirely paid off. He boasts that despite the recession 3D is growing, and helping the box office grow.
This is a crucial moment for the 3D business: we're wrapping up the first real year of a critical mass of 3D films and theaters.
With James Cameron's "Avatar" [NWS
Loading...
()
] breaking all sorts of records, 3D technology was hailed as a savior for movie studios and theater chains. But this summer a number of 3D films, like "The Last Airbender" and "Clash of the Titans," have fallen short of expectations. And James Cameron publicly criticized low-budget "Piranha 3D" as "an example of what we should not be doing."
But Katzenberg says he's not worried, since moviegoers are willing to pay a premium for movies like his, which are produced in 3D. On the other hand, movies that are converted into 3D, do not do the medium justice. It all comes down to the quality of a film, and bad 3D can make a bad movie worse.
Katzenberg is still a huge booster for the medium. He says that the big problem now is that there aren't enough 3D screens to meet the demand. Pointing to a period this summer when 3D results failed to live up to expectations, he said the problem was that the films like "Despicable Me" and "Last Airbender" were fighting for 3D screens so theaters ended up projecting them in 2D. Still, during that crunch, revenues from the 3D screenings still contributed 25 percent of the box office.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes
