FT and Goldman Sachs Announce Nominees for Best Business Book of 2010
The shortlist was announced today for the sixth annual Financial Times and Goldman Sachs Business Book of the Year Award.
The 2010 shortlist is:
- The Art of Choosing by Sheena Iyengar
- The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirkpatrick
- The Big Short: Inside the Doomsday Machine by Michael Lewis
- More Money than God: Hedge Funds and the Making of a New Elite by Sebastian Mallaby
- Fault Lines: How Hidden Fractures Still Threaten the World Economy by Raghuram Rajan
- Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System – and Themselves by Andrew Ross Sorkin
Lionel Barber, Editor of the Financial Times said in the news release: “This year's short-list combines compelling narrative with trenchant analysis of the big questions facing the business and financial world, two years on from the collapse of Lehman Brothers....The short-list also includes an account of the stunning rise of Facebook and a more philosophical reflection on the Art of Choosing by Columbia Professor Sheena Iyengar."
Previous winners of the Award include: Liaquat Ahamed for ‘The Lords of Finance’ (2009); Mohamed El-Erian for ‘When Markets Collide’ (2008);and William D. Cohan for ‘The Last Tycoons’ (2007).
This year's winner will be announced on October 27.
To read more about each book and why they were chosen, click on through.
The Art of Choosing by Sheena Iyengar (Twelve/Hachette Group)
"An Apple Store customer asks for the latest iPhone in black but suddenly changes his preference to white when he sees the choices others are making. A resident of a former communist country is offered a fizzy drink from a wide selection but picks at random; soda is soda, he says. Though the child knows she shouldn't press the big red button (absolutely not!), she finds her hand inching forward. A young man and woman decide to marry – knowing that the first time they meet will be on their wedding day.
How did these people make their choices? How do any of us make ours? Choice is a powerful tool to define ourselves and mould our lives – but what do we know about the wants, motivations, biases, and influences that aid or hinder our endeavours?
In The Art of Choosing, Columbia University professor Sheena Iyengar, a leading expert on choice, sets herself the Herculean task of helping us become better choosers. She asks fascinating questions: Is the desire for choice innate or created by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Ultimately, she offers unexpected and profound answers, drawn from her award-winning, discipline-spanning research.
Here you'll learn about the complex relationship between choice and freedom, and why one doesn't always go with the other. You’ll see that too much choice can overwhelm us, leading to unpleasant experiences, from ‘TiVo guilt’ over unwatched TV programs to confusion over health insurance plans. Perhaps most important, you'll discover how our choices – both mundane and momentous – are shaped by many different forces, visible and invisible. This remarkable book illuminates the joys and challenges of choosing, showing us how we build our lives, one choice at a time."
THE FACEBOOK EFFECT
The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirkpatrick (Simon & Schuster)
"There's never been a website like Facebook; more than 350 million people have accounts, and if the growth rate continues, by 2013 every Internet user worldwide will have his or her own page.
And no one's had more access to the inner workings of the phenomenon than Kirkpatrick, a senior tech writer at Fortune magazine.
Written with the full cooperation of founder Mark Zuckerberg, the book follows the company from its genesis in a Harvard dorm room through its successes over Friendster and MySpace, the expansion of the user base, and Zuckerberg's refusal to sell.
The author is at his best discussing the social implications of the site, from the changing notions of privacy to why and how people use Facebook – increasingly it's to come together around a common interest or cause (the eponymous Facebook Effect).
Though significantly more informative, thoughtful, and credible than Ben Mezrich's The Accidental Billionaires, it may be hamstrung by its late entry; the furore over Facebook has more or less subsided, and potential readers are more likely to be using the site than to be reading about its origins."