Turn Your Employees Into ‘HEROes’
At the huge insurance company Chubb , an innovation contest generated a clever idea from Frank Goudsmit, an underwriter with 21 years of experience. He sat in the perfect position to see the challenges faced by the company’s life-sciences clients, and his idea for how to speed up the way the company supported those clients got picked from over 600 other ideas, funded, and implemented.
These companies have cracked the code.
Their culture encourages people to innovate with technology. They encourage new ways to reach out to customers and turn them into online promoters. Their sharing and innovation systems make it possible for HEROes to work together and get funded. Their IT departments encourage this activity, rather than trying to shut it down. They operate at the speed of their own empowered customers.
There are HEROes in every company. The question is – are you embracing and supporting their ideas, or blocking their path? As the Internet continues to empower customers, your company needs HEROes. Find them, help them, and reap the benefits of their creativity.
About the authors:Josh Bernoff is the coauthor of Empowered: Unleash your Employees, Energize your Customers, and Transform your Business, a book about how to manage companies in the age of empowered customers. His previous book, Groundswell: Winning in a World Transformed by Social Technologies, was a BusinessWeek bestseller and won the American Marketing Association Foundation’s award for the best marketing book of the year in 2009.