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Liquid Assets: The Big Business of Water

About the Show

Liquid Assets: The Big Business of Water
Nearly a billion people worldwide lack clean drinking water. Farmers fight for it to water their crops. A precious resource is at risk. CNBC's Michelle Caruso-Cabrera explores a global crisis.

Water is our most precious natural resource. With only 3 percent of the world’s water existing as fresh water, nearly every continent is feeling the affects of the global water crisis. For some, it’s the lack of clean drinking water. For farmers, it’s the inability to feed the thirst of valuable crops. Just as “easy oil” has dried up, fresh water has become more difficult to access and transport.

We'll take you to the American West where seven states compete for the same water from the Colorado River Basin. In Alaska and Wisconsin, there is an abundance of water. How can they capitalize on their excess supply? We go to the south of Chile where water rights are bought and sold. Does Chile have the answer to the public vs. private water debate?

While some believe water should be the same as air…free for everyone, others see it as the business opportunity of a lifetime. CNBC’s Michelle Caruso-Cabrera explores a global crisis in the CNBC Original Production "Liquid Assets: The Big Business of Water."

Web Extras

  • There's How Much Water In My Hamburger? Tuesday, 28 Sep 2010 | 12:51 PM ET
    People use lots of water for drinking, cooking and washing, but even more for producing things such as paper, cotton clothes and food — you'd be amazed how much water it takes to make a single hamburger. Or the beer you might drink with it.The water footprint is an indicator of water use that looks at both direct and indirect water use of a consumer or producer. The water footprint of an individual, community or business is defined as the total volume of freshwater that is used to produce the go

    People use lots of water for drinking, cooking and washing, but even more for producing things such as paper, cotton clothes and food — you'd be amazed how much water it takes to make a single hamburger. Or the beer you might drink with it.

  • Water Footprint     Friday, 24 Sep 2010 | 12:07 AM ET

    Andy Moschea, vice president of the Milwaukee Brewery for MillerCoors, explains how water is used in the pasteurization process of making beer.

  • American West     Friday, 24 Sep 2010 | 12:08 AM ET

    Avocado farmer Al Stehly explains to CNBC's Michelle Caruso-Cabrera one way he's trying to save water at his San Diego County grove. He believes by planting his trees closer together he can cut back on H2O without sacrificing production.

  • Water in Sitka, Alaska     Thursday, 30 Sep 2010 | 12:01 AM ET

    CNBC's Michelle Caruso-Cabrera talks with Gary White, Executive Director of the Sitka Economic Development Association, about turning their vast water resources into the next big export from America.

  • Chile's Water Real Estate     Thursday, 30 Sep 2010 | 12:02 AM ET

    CNBC's Michelle Caruso-Cabrera talks with Sandra Vilches-Brevis about water real estate agents.

  • Bottled Water     Friday, 24 Sep 2010 | 12:09 AM ET

    Michelle Caruso-Cabrera talks to "Bottled and Sold" Author Peter Gleick about the big business of bottled water. Gleick shows some of his favorite samples from the billion dollar industry.

  • Tamminen: Water for a Wife Monday, 13 Sep 2010 | 1:27 PM ET

    In parts of Ghana, water has become so scarce that young women ask suitors about the distance to sources of clean water in their communities before accepting marriage proposals.

  • Bottled Water Tuesday, 30 Aug 2011 | 12:27 PM ET

    How much do you know about the bottled-water industry? Take our quiz and find out.

  • How Much Water Does it Take to Make Beer? Monday, 27 Sep 2010 | 12:21 PM ET

    MillerCoors is trying to reduce the amount of water it uses to produce beer, through conservation on farms to changes in the manufacturing process.

Related Links

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  • As CNBC's chief international correspondent, Michelle Caruso-Cabrera appears on CNBC's Business Day programming.

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