One beneficiary of Blockbuster’s demise and one of the reasons for that demise has been the rise of Netflix , a company that has successfully bridged the gap between traditional delivery methods (in this case a DVD through the U.S. mail) and the emerging methods of online streaming.
Netflix figures in a great many conversations about the future of media these days. Its recent deal with Epix to secure a content partnership has had a profoundly positive effect on Netflix’s stock price, and has others in the industry asking why they can’t capture that value for themselves. The emergence of a streaming service from Amazon and the likelihood that as many as 15 percent of the TVs sold this holiday season will be equipped with Wi-Fi has also got media investors thinking about the threat posed by so called over-the-top technology—the cutting of the cable cord in favor of a broadband transmission that will enable viewers to use a Netflix or Amazon to deliver the content they desire.
All things to ponder as Blockbuster enters bankruptcy protection.
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