What’s the magic number needed to renew confidence in the markets? Dow 11,000, Cramer said during Friday’s Stop Trading!.
That’s where the big downturn began before the “incredible decline” during 2008 and 2009, he said. So crossing that level again should offer Americans some much-needed hope for a full recovery.
- Cramer's Top 11 American Companies
That change in attitude won’t necessarily result investors’ return to stocks, though, Cramer said. Too many retail investors feel they can’t trust the markets after the volatility of the past few years, and events like the “flash crash.” Instead, Dow 11,000 will boost consumers specifically because of the wealth effect.
“And that does matter,” Cramer said.
One trade on an increased Dow is Ethan Allen . The CEO during a recent “Mad Money” appearance said he sees his showrooms fill up every time the average adds a couple hundred points. While the stock is heavily shorted, the company itself has executed a “major turnaround,” Cramer said, and he thinks ETH is a buy.
Rising tobacco prices were supposed to put a damper on sales of premium–brand cigarettes, but that hasn’t happened. At least not for Marlboro Man maker Altria Group . Cramer said the stock was downgraded on Thursday “prematurely,” especially given how low interest rates are right now. He thinks MO’s 6% is a better investment than Treasurys right now, and he said the stock should climb another $1 to $25 a share.
Cramer may be bullish on housing, but not so bullish that’d recommend like Lennar and KB Home . When mortgage foreclosures drop and existing homes change hands, he said, investors are better off with Home Depot or Stanley Black & Decker . The trade in these situations is home improvement, rather than homebuilding. Costco could work, too, as trade here.
Lastly, Cramer chided overly negative media outlets and journalists who are constantly beating a downbeat drum on Europe. They focus on only the negative reports, while ignoring the positive. And the euro has “skyrocketed,” he said, but no one’s talking about it.
“We need to hold accountable the people who come on air and the people who write endlessly about the world falling apart and Europe falling apart,” Cramer said, “because those people have really cost you a lot of money.”
When this story published, Cramer's charitable trust owned Altria, Home Depot, Stanley Black & Decker and more.
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