Pandora's founder Tim Westergren has a busy schedule at Advertising Week— meeting with advertisers and speaking about Pandora's partnership with Ford .
I caught up with him in an exclusive interview, and he says that ads, the cornerstone of Pandora's business, is booming. So are Pandora's distribution partnerships — the company's streaming service will be available through Ford's new "Synch" service, and through new Tivo premiere boxes.
Westergren wants to offer Pandora everywhere that people listen to radio, which means the company's potential footprint is huge. He wouldn't name names, but it sounds like deals with automakers and companies like Tivo are pending. Pandora is making major headway into the living room: when people can access Pandora on their TVs they listen for an average 2.8 hours a day.
Westergren is very frank about how Pandora's business has done a total 180 in the past two years.