Forged Composite. If you are golfer and you don’t know those words, Callaway Golf is looking to change that. Preferably by the time you begin your holiday shopping.
Looking to rev up slumping sales in the beleaguered golf industry, the company announced today a strategic partnership with automaker Lamborghini in a quest to find the strongest, lightest and most durable materials.
The alliance was announced at the 2010 Paris Motor Show by Automobili Lamborghini President and CEO Stephan Winkelmann and George Fellows, President and CEO, Callaway Golf .
In a joint statement the companies said the agreement will allow their R&D teams to “collaborate and develop innovative technologies and materials designed to enhance the performance of each company’s products”.