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Goldman's Mysterious Wind Farm

Friday, 1 Oct 2010 | 9:42 AM ET

The financing of a "clean energy" wind farm was the focus of the advertising campaign Goldman Sachs initiated yesterday. We thought it made sense to do a little investigation into the farm.

Source: Goldman Sachs



We wanted to investigate whether Goldman's claims that its work for a renewable energy company has been good for the environment, good for local businesses and communities, and for good for local employees hold up.

One problem: Goldman won't tell us which wind farm it is referring to.

The financing of a "clean energy" wind farm was the focus of the advertising campaign Goldman Sachs initiated yesterday. We thought it made sense to do a little investigation into the farm.

Initially we suspected that this might mean the renewable energy company was more of an abstraction than a reality. Surely, Goldman has done investment banking work for tons of such companies. So maybe the vampire squids weren't actually referring to any one project.

The Goldman spokesman, however, told us that the advertisement is referring to a particular project of a client. But he would not reveal which client or the location of the wind farm.

So right now the identity of the wind farm Goldman used to initiate its campaign to repair its image remains cloaked in secrecy. And its claims about helping local business, communities and employees are unverifiable.

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