Last Wednesday, PLB Sports founder Ty Ballou was at his charity event in western Pennsylvania when his son Ryan got a call on his cell phone.
“Dad, it’s a TV station and it’s for you,” his 23-year-old son Ryan said.
It was a reporter from WCPO. A viewer had called the number on the box meant to be for Feed the Children, but it instead turned out to be a phone sex hotline. Ballou went to his car and dialed the number and sure enough, it was a phone sex line.
He called Robert Bailey, the man in charge of Chad Ochocinco’smarketing, and made him aware of the issue. Ballou also dropped an e-mail to the president of Kroger’s, the chain that carried the bulk of the cereal on it shelves.
The next day, as Ballou was ironically guest lecturing on sports marketing and business ethics at his alma mater Northern Illinois, he began to learn how this happened and continued to react to the crisis.