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Kraft Hiring 'Disproportionately' in Marketing, Sales: CEO

CNBC.com
Wednesday, 6 Oct 2010 | 8:58 AM ET

Krafthas hired "disproportionately" in marketing and sales throughout the recession, as the consumer products giant continues to grow its businesses throughout the world, Chairman and Chief Executive Irene Rosenfeld told CNBC.

Kraft Serves Investors
Discussing Kraft's hiring trends and more, with Irene Rosenfeld, Kraft Foods chairman & CEO.

"We have been somewhat selective in the places that we choose to hire, but we are continuing to hire even in the course of this recession," Rosenfeld said.

The CEO acknowledged that the company is growing more rapidly in developing markets, where it is expanding at "double-digit rates."

Acquisitions like the $18.4 billion takeover of Cadbury have expanded its reach in developing markets like Turkey and Indonesia, Rosenfeld said.

"If you look at our geographic footprint, we've doubled our presence in developing markets, which is a terrific growth engine for us," she said.

Rosenfeld also noted that acquisitions have allowed the company to grow its stake in the $400 billion global snacking category, where she says Kraft Foods now maintains a 10 percent share of the market.

"Over half of our portfolio today is in snacks," Rosenfeld said.

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