Employed in U.S.: 44,600
Change expected in next decade: -2 percent
Average salary: $80,220
Overall employment in advertising, marketing, promotions, and public relations is expected to jump 13 percent in the next decade, but for those who direct a firm’s ad campaigns and promotions aimed at driving sales, prospects are expected to drop by 2 percent.
The drop is largely due to the economy—and the changing landscape of the media business. Advertising and promotions are also subject to demand in the industries they’re promoting, so if an industry is hard hit by the economic slump, it will take a toll on the advertising and promotions managers that work with it.
The advertising industry is changing rapidly as the media and Internet landscape changes, making it crucial for advertising and promotions managers to be flexible and creative in harnessing new methods of promoting products.
Job opportunities will be greatest for those with a high level of creativity, plus strong communications and computer skills, and those who quickly adapt to new media, such as the Internet and social media.