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Hugh Hefner: A Life of Firsts

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First Business Endeavor

Not content with the direction his life was taking, Hugh Hefner decided to embark on his own creative endeavors. In 1951, Hefner published That Toddlin Town, which featured a series of risqué cartoons that poked fun at the social scene around the streets of Chicago.

The book achieved mediocre success making him a minor celebrity in Chicago and earning him a couple of thousand dollars profit. Little did Hefner know that in less than two years, he would create a magazine that would change everything.

Image: Courtesy Photo