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5 Credit Card Firms with 'Buy' Ratings: No. 1 Analyst

Bruce Harting, managing director of Barclays Capital, was named the top consumer finance analyst by Institutional Investors’2010 All-America Research Team survey Wednesday. He shared his sector outlook and best plays.

“We differentiate between lending and spending: Spending for [major credit card] companies is coming back between 10 to 15 percent year-over-year, which is a pretty good number given what’s going on in the economy,” Harting told CNBC.

“Lending is not happening, however,” he continued.

Harting said he looks for credit improvement and declining credit losses.

“We think we’re at a good point in the cycle where 6 to 12 month in a row, we’ve seen declining losses,” he said.

Harting Has “Buy” Ratings On:

Master Card $260 Price Target

Capital One $50 Price Target

Discover Financial $20 Price Target

American Express $50 Price Target

Visa $100 Price Target

Scorecard—What He Said:

  • Harting's Previous Appearance on CNBC (Mar. 10, 2010)

Consumer Credit—More Market Views:

CNBC Slideshows:

CNBC Data Pages:



Harting has investment banking clients who own shares of DFS and AXP.