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Canada Dry Gets Boost From Surprising Celebration

Wednesday, 13 Oct 2010 | 3:45 PM ET

Last night, the Texas Rangers beat the Tampa Bay Rays to win the right to play the New York Yankees. But the way they celebrated, put a unique brand in the spotlight.

Texas Rangers celebrate the victory over the Tampa Bay Rays in Game 5 of the ALDS at Tropicana Field on October 12, 2010 in St. Petersburg, Florida.
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Texas Rangers celebrate the victory over the Tampa Bay Rays in Game 5 of the ALDS at Tropicana Field on October 12, 2010 in St. Petersburg, Florida.

Because the team’s star Josh Hamilton is a recovering alcoholic, the team called the folks at the Dr Pepper Snapple Group, located in Plano, Texas, located just 38 miles from where the team plays, and asked if they could provide them with Canada Dry to celebrate with. The Rangers sell the company's drinks at its stadium.

Greg Artkop, director corporate affairs for the company, said he wasn’t sure why they asked for Canada Dry specifically, but “we couldn’t be happier about it.”

The company sent 86 one-liter bottles of the best-selling ginger ale in the event they won the fifth game in Tampa.

“It’s a great opportunity to be part of Rangers history,” Artkop said. “Everyone is conditioned to seeing those bottles of champagne, so when the team brought out liter bottles of Canada Dry, I’m sure a lot of people were saying, what are they doing?”

Hamilton, who didn’t participate when the Rangers clinched a spot in the playoffs because of the alcohol involved, told reporters he appreciated the gesture.

“It was cool thing for my teammates to understand why I can’t be part of that celebration,” Hamilton said. “They doused me with this, and they doused me good.”

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