Verizon says it will start selling Apple's iPad in its retail stores beginning Oct. 28.
The company says it will also offer data plans for the tablet computer for $20 per month, breaking AT&T's exclusive hold on Apple's mobile devices.
The deal could give both Apple and Verizon , the country's largest wireless carrier, a boost going into the holiday shopping season.
Separately, AT&T says it is also offering the iPad at retail locations for the first time. The carrier has been the exclusive wireless provider for the iPad since its launch earlier this year, offering data plans that start at $15 per month.