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Ad Recovery Is Surprisingly Strong: No. 1 Analyst

Thursday, 14 Oct 2010 | 11:39 AM ET

Alexia Quadrani of JPMorgan was named the top publishing and advertising analyst by Institutional Investors’2010 All-America Research Team survey Thursday. She shared her sector outlook and best plays.

Top Analyst: Publishing & Ad Stocks
Talking with the top ranked player in publishing an advertising, with Alexia Quadrani, JP Morgan publishing & advertising analyst.

“The ad recovery is so strong right now and I don’t think anyone would have anticipated this kind of recovery,” Quadrani told CNBC.

Quadrani said she’s also seeing advertising shift from traditional media to newer media, which should benefit the digital space.

“But right now, everything’s growing—even the stuff that’s secularly challenged, such as radios and magazines,” she said.

Even "newspapers are looking for less bad results…they are showing better numbers." But, she added, "they’re still in negative territory and that’s the one exception.”

Quadrani’s Top Stocks:

Omnicom

Interpublic Group

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More on New Media & Ad Money:

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CNBC Data Pages:

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CNBC Slideshows:

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CNBC's Companies in the News:

Verizon

Apple

Yahoo

News Corp

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Disclosures:

Quadrani has investment banking clients who own shares of IPG and OMC.

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Disclaimer

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OMC
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