I started wondering about these placement rates when I saw Education Management’s job placement claims, which I believed appeared unrealistic for a company top-heavy with art school enrollees.
By contrast, according to the Association of Independent Colleges of Art & Design, around 60 percent of the students who graduated in 2008 from the Art Center of Design in Pasadena, among the country’s most rigorous and selective art schools, had full-time jobs (or were self-employed) within one year of graduation. (That doesn’t include part-timers and freelancers.)
Education Management’s claim appeared even more dubious after I saw one of its former job-placement officials, Kathleen Bittel, testify two weeks ago in front of the Senate HELP Committee.
Among claims in her written testimony: That employees at her school in Pennsylvania “were expected to convince graduates that skills they used in jobs such as working as waiters, payroll clerks, retail sales, and gas station attendants were actually related to their course of study in areas like graphic design and residential planning.”
That prompted me to ask a few simple questions of Education Management: What constitutes “placement”? And what is the meaning of “related field?”
I started asking on September 17—and have asked at least four more times since. Other than the company asking what my deadline was (I told them it was noon two Thursdays ago) I have yet to get an answer. I phoned the spokeswoman again on Monday. She asked me the context of the question and said she would get back to me. (I’m not holding my breath.)
As for the industry’s 75 percent number:
Turns out that number is just that—a number, and not just any number, but I believe a misleading number that doesn’t tell the complete story.
So where did it come from?
At first, an outside spokeswoman for the Coalition for Educational Success referred me to a sentence from a 2007 report by the Imagine America Foundation (formerly known as the Career College Foundation), which cited a footnote from an Education Department-National Center for Education Statistics study. Imagine America is affiliated with the Association of Private Sector Colleges and Universities, which until recently was called the Career College Association.
The Education Department study cited in the footnote to Imagine America’s report, however, did not contain the 75 percentfigure.
Which gets back to the question: Where did the 75 percent come from?
The Coalition for Education Success spokeswoman said she would get me in touch with someone who could walk me through the numbers. That never happened. I then called Charles River Associates, which cited the 75 percent in a report it prepared for the Coalition.
Meantime, I did hear from the Association of Private Sector Colleges and Universities, which put me in touch with JBL Associates, the firm that crunched data for the Imagine America’s 2007 study.
JBL said the 75 percent was the result of data it culled from the National Center for Education Statistics database using JBL’s own parameters.
JBL even sent me a copy of the findings—and here’s where it gets good:
As the “source” it cited the same Education Department study cited in a footnote by Imagine America.