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Fast Money 360: Apple

Considering shares of Apple are up a whopping 24% over the past 3 months, how should you game this stock into – and in the wake of – earnings out Monday.

Seems like a good time for Fast Money 360.

Find out what fundamentals, technicals and insights from the options world all suggest lie ahead for this stock.

FUNDAMENTALS

Gleacher analyst Brian Marshall is among the throngs of Apple bulls. Although he concedes $300 is a lofty level – ultimately he thinks the trade is to buy high and sell higher.

“I would actually look for another leg higher here,” he says. “ I still think Apple remains the best technology company on the planet and I think it should continue to remain your largest position in your technology portfolio.”

Marshall has a $345 price target on this stock.

CHARTS

Patterns in the Apple chart also put Oppneheimer’s Carter Worth in the bullish camp.

“The stocks consolidated for four, five months between $230, $240 and $270,” he explains. “It has just broken out of that range here at $300 and we think the upside carries to $330.”

OPTIONS

Mike Khouw of Cantor Fitzgerald has spotted a little negative sentiment in the options world – and by a little - we mean tiny.

“When I look at the small amount of options traders who were looking exclusively towards next week’s earnings they were a lot more guarded,” he reveals.

However, looking at the big picture he adds, “Longer-term options traders, however, are about as optimistic on Apple as anyone.”

What do you think? We want to know!

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Trader disclosure: On October 15th, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami owns (AGU), (BTU), (NUE), (C), (GS), (INTC), (MSFT); Adami’s wife works at Merck; Terranova Owns (GLD), (APA), (AAPL), (IBM), (EOG), (HES), (OIH), (OXY), (ORCL), (SU), (VRTS), (XBI), (C), (JOYG), (RIG), (UPL), (PEP), (FCX), (PFE), (HOC), (NOV), (CRM), (MMM), (MCD), (NKE), (CREE), (ISRG), (XLF), (SDS), (GOOG); Terranova is short (APOL); Finerman owns (AAPL); Finerman and Finerman’s owns (BAC); Finerman and Finerman’s owns (JPM); Finerman owns (GOOG); Finerman’s firm owns (IBM); Finerman's firm is short (IJR); Finerman's firm is short (MDY); Finerman's firm is short (SPY); Finerman's firm is short (IWM); Finerman’s firm owns S&P 500 puts; Finerman’s firm owns Russell 2000 puts; Weiss owns (AAPL), (BAC), (INFN), (OCLR), (FNSR), (DVN), (VZ), (QCOM)

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